I’ve had the privilege of working across tech startups (Vitrue Health) and flagship corporations (British Airways), gaining end-to-end experience, from 0-to-1 product development to continuous optimisation powered by research, data, new technologies, and experimentation.

Key Expertise

⭐ Innovation-led initiatives with emerging tech: GenAI, VR, and XR  

⭐ Growth and experimentation: A/B testing, optimisation and automation

⭐ Human-centred design & workshop facilitation: design thinking, agile discovery  

⭐ Cross-functional collaboration: product, engineering, data, commercial, brand, customer service, operation teams, legal and compliance

⭐ Cross-platform product design: responsive web, native iOS (HIG), Android (Material Design)