Translate business strategy into product design vision, drive value between Product, Design & Engineering metrics.
Develope strategic plans and roadmaps to guide the design team effectivelyin order to drive clear prioritisation activity across the business.
Challenge the status quo to identify the opportunities for improvement within the constraints of large organisation.
Lead and facilitate in workshops to drive alignment, clarity and shared understanding amongst the team and key stakeholders.
Collaborate with the analytics and data team to identify problems and conducting discovery and user testings with the research team for.
Actively collaborate and coordinate with Design System team to manage and improve the library to accomodate wider scenarios.
Long waiting times and complicated processes
High caseload and increased customer contact
Inadequate support for product improvement
Deep data dive
Tree test
Card sorting
User interview
Lean UX canvas
Opportunity solution tree
Design Roadmap
Competitor study
Cross-disciplinary workshop
Service journey map
Customer journey map
Design system collaboration
Wireframe & Prototype
Usability test
Preference test
Handover doc & spec
Visual form selection with images for easier customer choices
Components aligned with design system for 100% accessibility
Clear flow to enhance completion time
Claim status tracking
Communication channel for agents and customers to share additional information and documents
Display of claim compensation payment details
Triage screen to direct customer traffic
Clear categorization of claim topics
Triage screen provides detailed issue information
New GenAI API for accurate PNR (passenger name record) retrieval
Live bank validation
HEART Framework for Measuring UX and business impact (self-serve and call rates defleciton)